The Marketer’s Guide to Content Aggregators in 2023
Updated: May 30
Below, let’s examine content aggregation in detail, from what it is to the different types of content aggregators.
Essentially, content aggregator sites re-position and collect the content so that viewers can view articles from a variety of media on a specific subject, such as marketing, business, or design. Usually, these sites are set up to automatically aggregate content via RSS feeds.
For instance, on Rotten Tomatoes, you can read movie reviews from various blogs and websites, all in one place.
As a note, content aggregators should not publish content without using proper recognition and linking to the source. If they do, it’s considered theft of copyright.
In addition, content aggregation is different from content curation in that it’s automatic. With content curation, the content is selected by a person or team instead of being collected through automation. Usually with content curing, there are also comments or contexts. On the other hand, with content aggregation, there is no original content at all.
So, now that we know more about content aggregation, you might be wondering, “What does this have to do with me?” Well, to start with, content aggregation can help advertisers distribute your material on various platforms, making your own, more visible. The more platforms you’re on, the more visibility you’ve got.
Content aggregation is a strategy that could be implemented in a brand awareness strategy.
In addition, getting involved with content aggregators can help you get involved in your community. With several content aggregation sites, you can comment, vote and participate in community forums.
It’s important to understand the different types of content aggregator sites before you get started. Blogs and news aggregators are the two most valuable to marketers. Below, let’s take a closer look at these types of aggregates.
Blog Aggregators A blog aggregator is a content aggregator type. On the blog aggregator site, the focus would be on different blogs, such as
sites. In addition, there could be even more niche-focused blog aggregators, such as a travel blog aggregator that focuses on aggregating content from travel blogs, as I mentioned above.
On the other hand, some aggregator sites are not as focused on one subject. Some aggregator sites cover a variety of topics such as pop culture, business, travel, and news.
Below, I’ve compiled a list of some examples of blog aggregators that you might consider using for a content aggregator strategy.
Popurls: Popurls are a popular content aggregated. Users can choose which platforms they want information from on this site. For example, Popurls draws content from sites like Reddit, Huffington Post, The Verge, Google, Wired, and YouTube. While you can’t submit your site to be included in this aggregator, it’s still a powerful content aggregator to know if you’re going to start using content aggregation.
Alltop: Alltop complies with content on a variety of subjects. Hence, users can look up their subject of interest and view it in a compiled and concise format. Alltop is a great site for a marketer because you can submit your site to be listed on it. Just go to the contact page to submit your inquiry.
Travel Blogger Community Travel Blogger is a content aggregator site that I use when searching for travel blogs. This site curates content from travel sites to boost exposure to that content. You can request your content to be featured on this site. This is a great example of a niche content aggregated. Your industry may have a content aggregator like this, so be sure to do some research if you’re going to implement a content aggregation strategy.
Flipboard Flipboard is a popular blog aggregator that allows users to build their feeds based on their interests. It can also be used for news aggregation, relative to your interest. Users can read a snippet of content on Flipboard before being redirected to the main site. News Aggregators Like blog aggregators, news aggregator sites focus on aggregating content from a variety of news sources. News can be location-based or industry-based. For example, if you write about SEO news and updates, there might be a content aggregation site for that.
Below are some examples of news aggregator sites:
Pocket Google News With Google News, users can see the top news stories of the day instead of using the search engine. Google News aggregates user content based on search history, geographic location, and other factors. Users can also customize their feed by “following” specific topics, sources, or searches.
Pocket Pocket is an interesting content aggregator site where you can bookmark and save content for later reference. Users can also personalize their feeds and choose a variety of topics to follow.
WP News Desk WP News Desk is a news aggregator that aggregates news content in the WordPress community. Specifically, the content it shares is drawn from WordPress blogs.
Feedly Feedly is a content aggregation site that aims to help users create their feeds so that they are not overwhelmed by information overload. This site has both free and paid plans, so users can add content from as many sources as they want, and any niche they want.
Reddit Considered to be one of the most famous content aggregator sites, Reddit is mainly used for social news. It is also used as a discussion forum, so users can comment on and discuss the latest news. Site members may submit content such as text messages, images, and links.
With content aggregator sites, marketers can be exposed to their content while becoming more involved in their communities. While this may not be the main part of your marketing plan, it’s a unique and interesting strategy to create brand exposure.