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The Marketer’s Guide to Content Aggregators in 2020

Updated: May 17, 2022

Content aggregator sites can be a useful strategy for marketers to reach new audiences. That’s why it’s important to consider using them to promote your brand in your marketing strategy. 


Below, let’s examine the content aggregation in detail, from what it is to the different types of content aggregators. 


Essentially, content aggregator sites re-position and collect content so that viewers can view articles from a variety of media on a specific subject, such as marketing, business, or design. Usually these sites are set up to automatically aggregate content via RSS feeds. 

For instance, on Rotten Tomatoes, you can read movie reviews from various blogs and websites, all in one place.