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How to Generate Leads on TikTok

As a marketer, you have undoubtedly heard of the socially influential TikTok platform, which is now the third most downloaded application worldwide with 500 million monthly active users. 

The video-based social app has great marketer potential, particularly because it is widely popular with the Gen-Z and millennial demographics. However, given its prospective, many marketers are unsure as to how to handle marketing on the app. 

Of course, several brands are already making headway on TikTok — similar to Chipotle which has more than 55 K fans on TikTok, while the NBA has an impressive 5.1 million. 

However, despite a handful of early adopters, the majority of advertisers still haven’t figured out how to monetize TikTok… or whether it’s even worth it.

If you are planning to invest in TikTok in 2020 I’ve got you covered. Visme compiled a Tiktok-related infographic with 10 steps to generate leads. Take a look to see whether you are interested in testing those steps with your own social team.

But first — why use TikTok to generate leads at all? 

There are some good reasons why TikTok could be a fantastic tool for generating new leads: