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Google Ads Quality Score Explained

Updated: Jul 13, 2022

Google Ads, previously known as Google AdWords, is a digital marketing tool founded by Google in 2000. At its launch, only 350 advertisers used the service to increase brand awareness. Nowadays, Google Ads has more than 1 million marketers and is a multi-billion dollar branch of the business. 

With so many advertisers using the advertisement tool to boost traffic and ROI, Google Ads has become a highly competitive marketplace. Those that do not use any tool available to their benefit are less likely to succeed. One of the ways that Google decides your value to the user audience is through your quality ratings. The price score multiplied by the pay per click bid is equal to the Google Ad rating. This is an important equation to note all along your marketing path. 

In this guide, we’re going to dive deeper into: the true meaning of Google Ads quality score Different types of scores to focus on why they matter how you can improve your Google Ads quality score? What’s the price score for Google Ads?