Email marketing for E-commerce

Businesses want to know more about their clients’ strategies, how to improve themselves. In the new e-commerce marketing world, this is unavoidable.

These days, welcome emails are 320 percent higher than normal promotional emails. Almost every e-commerce platform receives all informal user and excited clients’ e-mail addresses.

Yet many owners of e-commerce shops believe that they can do more with the attempts to sell their e-mail. You are right: most stores in e-commerce write impersonal e-mails. Why would you take a buying suggestion not designed specifically for you in a world of infinite options a Google away? Write emails that people want to read. And then, they’re going to buy from you.

Do you want to create ads like the Dollar Shave Club, Warby Parker, Framebridge and Kate Spade shop? In that case, you got to learn the professional techniques in Email marketing for E-commerce.

Your shop will achieve better results with less work, push more sales, remember better clients’ regular Spade shop? It’s then time to apply the same standards and strategies as big e-commerce companies.

There are “Top Of Funnel” practices (Push Marketing) like ad management, influencer marketing, and word-of-mouth.

With the consumer going further down the funnels to what is lovingly referred to as “Bottom Of Funnel”, this dedication uses tagging and segmentation to encourage conversion-oriented messaging as a targeted email campaign.

By being more creative about how you use it to transport people through your channel, you can get potentially 10X the results from your post.

An important funnel for your e-mail subscribers can be like this:

  1. A subscriber submit the discount pop-up form

  2. He gets confirmation with the discount code

  3. Now its time to remind him of the discount

  4. He’s tagged as “lead”

  5. Then this visitor is added to a Newsletter segment

Now here’s where the funnel activation comes in

  1. A customer buys a product through your online store

  2. He gets the “customer” tag added to his profile

  3. The “lead” tag is removed from his profile

  4. They’re added to the “customer” segment

  5. The “customer” segment is set up to go straight into the “after-purchase” automation (order confirmation and thank you, shipping confirmation, customer satisfaction survey, product review request, and more)

Your customers will take so many different routes from there. You will directly join a win-back series (which is set to a time delay) which will allow you to make a lost purchase.

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Hi, I'm Abed

Check my latest blog posts about the recent digital marketing trends on E-commerce, Social Media, Email marketing, Google Ads and other channels.

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