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6 B2B Instagram Tips for 2020

With over 800 million monthly users, Instagram is a force to be reckoned with. You might not think this frenzy is relevant to you if you’re a B2B brand — but it’s certainly true in 2018. There are thousands of brands and a number of high-profile B2B organizations that use Instagram to raise brand awareness, engage their audiences, and ultimately attract new customers. 

To inspire you to take your Instagram game to the next level this year, these are some actionable tips that you can put into practice right away.

  1. Use authentic, user-generated content in real time

Forget about stock photography and staged promotional photos—-it’s time to go in real time. On Instagram, your prospects and leaders want authentic content that offers a personal insight into your company’s culture and product offerings.

Real-time content, such as live video / live streaming, is unfiltered and 100% of you. It adds a much-needed human element to B2B businesses and helps you build a genuine relationship with your audience and potential customers. Extremely professional-looking content can often feel cold and dispassionate — your customers want to know that there are real people and real stories behind branding.

  1. Go fast, and get it mixed up

Instagram makes it incredibly easy for you to post photos