As a marketer, you have undoubtedly heard of the socially influential TikTok platform, which is now the third most downloaded application worldwide with 500 million monthly active users. The video-based social app has great marketer potential, particularly because it is widely popular with the Gen-Z and millennial demographics. However, given its prospective, many marketers are unsure as to how to handle marketing on the app. Of course, several brands are already making headw
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Now the time to be proactive! The coronavirus is currently affecting businesses of all sizes all over the world. Fewer people are traveling, in-store traffic is down, and events of all kinds are being canceled. However, there are steps you can take to improve and expand your digital presence that may help mitigate the fallout in this challenging time. Here are 5 steps I recommend: 1. Prepare for more online transactions Since physical visits to stores and business locations m
Businesses want to know more about their clients’ strategies, how to improve themselves. In the new e-commerce marketing world, this is unavoidable. These days, welcome emails are 320 percent higher than normal promotional emails. Almost every e-commerce platform receives all informal user and excited clients’ e-mail addresses. Yet many owners of e-commerce shops believe that they can do more with the attempts to sell their e-mail. You are right: most stores in e-commerce wri